2023 Media Kit

​Fairways Media / Utah Golf Association

For over three decades, in partnership with the Utah Golf Association, Fairways Media publications have been the most reliable and sought-after resource for Utah golf news and its lifestyle. Now in its 32-year, Fairways Media has well established itself as the leading authority and cheerleader for Utah golf, its allied associations, players, and enthusiasts.
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Fairways magazine, Fairways 18 digital magazine, HER Fairways, JUNIOR Fairways, Fairways Photo Journal, and all Fairways social media platforms deliver the most comprehensive golf content celebrating, promoting, and profiling Utah’s golf industry. Fairways Media publications reach more than 33,300 Utah Golf Association members through print, digital, video, email, and social media advertising platforms. Advertising with Fairways Media and Utah Golf Association customized packages is the most cost-efficient way to reach Utah’s affluent golf demographic.

Readership: Utah Golf Association Membership

33,000 +
• Total readership per issue 83,000+ (Avg. 2.5 RPC)
• High household income
• Employed
• Every country club member in Utah
• Avid golfers
• Willing to purchase, travel, and spend for a golf lifestyle
• 82% Male
• 18% Female

GHIN Handicap Update eRevision Emails

29,900 + Reach
• Emailed twice monthly to UGA members
• Open Rate up to 70%, 68% average
• Banner ads
• Emailed on the 1st & 15th each month
​• USGA Handicap update and scoring history

Utah Golf Association Membership Dedicated Email Blast​

25,000 + Reach
​• Customized email marketing
• Utah Golf Association email database
• 47% average open rate
• Sent from a trusted organization
• Limited emails sent from UGA, ensuring trust and great results

Fairways magazine​

33,300 + Reach Per Issue
• Total readership of over 83,000+ per issue*
• Official publication of the UGA for 32 years
• Utah’s only local golf printed publication
• Mailed quarterly – March, June, August, November
• Expanded delivery at Uinta Golf and statewide golf courses
• Advertising in Fairways is the most
​    cost-efficient way to reach Utah’s affluent golfers
• Tournament recaps
• Player profiles
• Golf instruction
• Long shelf life
• Utah Golf Association events
• Utah Section PGA events
• Utah Junior Golf events
• Destination golf
• Product reviews

Fairways 18 Digital Magazine​

25,000 + Reach
• Monthly digital magazine
• Exclusive content leads to higher open rates than traditional email marketing
• Average monthly Open Rate 49%
• Utah Golf Association email database
• Quick, easy read
• Desktop, mobile, and tablet
• Full-page advertising drives traffic to your website
• Tournament coverage
• Product reviews
​• College golf
• Destination golf

Utah Golf Association GHIN Mobile App

25,000 + Reach
Limited Banner Ads available to drive traffic to your website
• Peak season traffic reaching up to 111,000 scores posted per month
• GHIN mobile app used for score posting ranging from 9,000 – 111,000 per month

Fairways magazine / Print Deadlines / Advertising Specs

Spring Issue
Ad Space Reservations - Feb 9
​Artwork Deadline - Feb 16
Printing Date - March 9

Summer Issue
Ad Space Reservations - April 18
Artwork Deadline - May 2
Printing Date - May 15

Fall Issue
Ad Space Reservations - June 20
Artwork Deadline - July 3
Printing Date - July 14

Winter Issue
Ad Space Reservations - Oct 17
Artwork Deadline - Oct 27
Printing Date - ​Nov 10
ALL SIZES ARE IN INCHES
​Full Page: (trim cut size. Final)
8.375 x 10.875
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Full Page Bleed Size:
​(.125 inch bleed)
8.625 x 11.125

Full Page: ​(live area)
​7.375 x 9.875

2/3 Hz: 7.25 x 6.5
2/3 Vrt: 4.75 x 9.625
1/2 Hz: 7.25 x 4.875
1/2 Vrt: 4.75 x 7.375
1/3 Vrt: 2.25 x 9.625
1/3 Sq: 4.75 x 4.875
1/3 Hz: 7.25 x 3.25
1/4 Vrt: 2.25 x 7.375
1/4 Sq: 3.25 x 4.875
1/6 Hz: 4.75 x 2.375
1/6 Vrt: 2.25 x 4.875

Fairways  magazine Printing Specs

​Printing Specifications
Publisher DOES NOT guarantee an EXACT color match.
NO rebate or discount will be made in the event of color variances.

Layout & Formats
Advertisements provided MUST be Mac formatted.
PC formatted files and/or program docs will NOT be accepted.
Layout program used: InDesign CC 2023

Preferred Document file
High-Res PDF (Press Quality with printer marks and bleeds)
Please check bleeds and live area placement.

Also accepted
PhotoShop CC (2023)  .eps, .tiff or .jpg files. (must be hi-res 300 dpi files)
Illustrator CC (2023) .ai .eps. (create outlines with all fonts and linked images must be sent)
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Production Charges
Creative and Typesetting. All Creative and/or Typesetting will be billed at a standard rate of $210 per hour, with a 1/2 hour minimum.

​Artwork Delivery
Artwork may be emailed to garrit@fairwaysmag.com
For additional specification information please contact
Fairways Art Department 801.360.4557

Fairways 18 Digital Magazine ​Page Specs 

Inches - 10.5 wide X 14 high
Pixels - 2100 wide X 2800 high
No Bleed
200 DPI (Minimum)
RGB
PDF or JPG
Please send the URL link with your artwork.